A broadcast sends one message to many customers at once from your own WhatsApp Business number. This guide explains where to find it in KopasAI, who receives it, and the limits that apply.
Before You Start
- Connect your WhatsApp Business number in WhatsApp management, through Meta's official sign-up.
- Make sure your customers are in your customer list. Customers are added as they message you and order.
Send a Broadcast
- Open WhatsApp management and choose Blast Broadcast.
- In New Broadcast Campaign, enter a campaign name, for example "Weekend promo".
- Write your message. WhatsApp formatting such as *bold* is supported.
- Choose who receives it: all customers, high-value customers, loyal customers or at-risk customers.
- Tap Send now. The broadcast is queued and sent in the background.
Who Receives It
WhatsApp only delivers this kind of free-form message to customers who wrote to you in the last 24 hours. Customers outside that window are skipped, and KopasAI shows this notice before you send.
The customer groups come from your CRM: high-value customers are those who spent at least Rp 5,000,000 or visited at least 50 times; loyal customers spent at least Rp 1,000,000 or visited at least 20 times; at-risk customers are the newer and occasional ones.
Limits
- One broadcast can reach at most as many customers as your plan's WhatsApp contacts: Mikro 500, Kecil 5,000, Menengah 50,000, Berkembang 500,000.
- You can send up to 5 broadcasts a day.
- Messages go out one by one with a short pause between them, to stay within WhatsApp's messaging rules.
Writing a Broadcast People Read
- Say who you are in the first line.
- Make one offer per message, with a price and an end date.
- Keep it short enough to read without scrolling.
- If a customer asks you to stop sending messages, respect it and leave them out of future broadcasts.
This guide describes KopasAI as of September 2026. Screen names are the English app labels.